West and Co. Jewelers
1229 Bay Rd.
Webster, NY 14580
The purchase of a fine diamond symbolizes the significant moments in life and as such is unlike other purchases one makes. At West and Co. Jewelers we understand and respect the importance of the occasion and will take the time necessary to work with you, to answer your questions, to address your concerns and help you, not just buy a loose diamond, but to choose your own perfect diamond for your diamond jewelry.
A Diamonds value is determined by the 4Cs: The Cut, Color, Clarity and Carat Weight. The 4Cs are never exactly the same on any two Diamonds. Every Diamond is unique. The 4Cs are listed in descending order according to each Cs impact on the beauty and hence the value of the Diamond.
Cut: The quality of the cut of a Diamond is very important; it is what gives a Diamond its unmatched brilliance and fire. There are three major components of cut; the Diamonds proportions, its symmetry and its polish or finish.
Color: A colorless Diamond is treasured for its rarity and beauty. Some Diamonds have a slightly yellow, brown to grey body color. Some feel this slight body color gives the Diamond warmth. A Diamond’s color is graded by letters: D, E &F are colorless. G, H, I and J are considered near colorless. K, L & M are faint yellow.
Clarity: The clarity of a Diamond is its fingerprint. Many Diamonds have, under 10x magnification, small imperfections or irregularities in the crystal that are called inclusions. The size, number, nature and position of these inclusions determine the Diamonds clarity.
Carat Weight: The Diamonds weight is the easiest of the 4cs to determine. Today a carat is a standard metric weight of 0.2 grams. A carat is divided into 100 parts called points. An example would be 0.50Ct. is fifty points or ½ a carat.
It is a Diamonds durability and beauty that makes them an ideal symbol of lasting love. The famous advertising tag line A Diamond is forever says it all. A Diamond is the only gem that will look as good in 100 years as it does today, and a 100 year old Diamond looks as good today as it did when it was first presented.
Stop by West and Co. Jewelers and find the perfect diamond jewelry.